Position Summary:
We are seeking a strategic and mission-driven Social Media Manager to lead our social media team and amplify Joshua Project's digital presence. You will be responsible for developing and implementing a holistic social media strategy, overseeing the execution of campaigns, and managing a team of Social Media Specialists to grow and engage our online community. The ideal candidate has strong leadership skills, a passion for the global missions movement, and a knack for turning big-picture goals into impactful digital results.
Essential Roles and Responsibilities:
- Social Media Strategy & Leadership
- Develop and own the overarching social media strategy that aligns with Joshua Project's mission and marketing objectives.
- Create and manage a comprehensive content calendar across all platforms (Instagram, Facebook, X, YouTube, Threads, LinkedIn), ensuring consistent and engaging messaging.
- Grow, lead and mentor a team of Social Media Specialists, providing guidance, feedback, and support to ensure high-quality execution.
- Stay current on industry trends, platform algorithm changes, and best practices to keep Joshua Project's strategy innovative and effective.
- Campaign Management
- Oversee the development, execution, and optimization of social media campaigns that highlight key missional themes, movements, or seasons.
- Collaborate with the Director of Communications and other departments to ensure social media initiatives align with broader organizational priorities.
- Grow, lead and mentor a team of Social Media Specialists, providing guidance, feedback, and support to ensure high-quality execution.
- Manage paid social media campaigns to boost key initiatives and maximize reach and impact.
- Team & Community Oversight
- Oversee day-to-day community engagement to ensure timely, warm, and clear responses to comments and messages.
- Develop and implement strategies for networking and collaborating with like-minded mission agencies, creators, and followers.
- Create and implement social media policies and procedures for the team to ensure brand voice and consistency.
- Analytics & Reporting
- Define and track key performance indicators (KPIs) to measure the success of social media campaigns.
- Monitor insights and analyze performance data, providing regular reports to the Director of Communications with actionable recommendations for optimization.
- Continuously test and adjust strategies based on data to improve reach, engagement, and conversion.
Full Job Description
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